Hair treatments in St. Cloud, MN
Loft's hair treatments fix what styling can't: smoothing, frizz-reduction and heal-and-repair treatments ($225), rebuilding ($60), curl rebuilding ($80), scalp and deep-conditioning treatments, a Malibu mineral treatment for hard water, relaxers and perms. Book online or call (320) 251-4247.

Book your spot
Pick a stylist and a time on Vagaro, or call and we'll match you.
- Mon
- 10 am–7 pm
- Tue
- 10 am–8 pm
- Wed
- 10 am–5 pm
- Thu
- 10 am–8 pm
- Fri
- 10 am–2 pm
- Sat
- Closed
- Sun
- Closed
904 W St Germain St, downtown St. Cloud. Parking and directions
Start with the problem
| If your hair is… | Ask for |
|---|---|
| Frizz that won’t quit | Smoothing or frizz reduction |
| Dry, overprocessed or breaking | Rebuilding or heal & repair |
| Curls that lost their shape | Curl rebuilding |
| Hard water or pool hair | Malibu treatment |
| Itchy, oily or irritated scalp | Scalp treatment |
Not sure? Book a cut or color and ask your stylist. Ava's list on The Crew includes a deep-conditioning add-on price.

Questions people ask
How long does a smoothing treatment last?
Loft's smoothing treatment ($225) lasts 3 to 6 months, depending on how you care for your hair at home. Frizz reduction keeps your natural texture but cuts the frizz, and also lasts 3 to 6 months.
What’s the difference between smoothing and a relaxer?
A smoothing treatment smooths and shines frizzy hair without restructuring its natural pattern, keeping the hair strong. A relaxer ($130) is a texturizing treatment that changes the hair's natural curl pattern.
What does a Malibu treatment do?
It pulls excess minerals out of your hair, the kind left by hard water or chlorine. It's $40 and includes a wash and style.
Do perms need a consultation?
Yes. Perms change your hair's texture with chemicals, so they start with a consultation. A full perm is from $100, a partial from $80 and a spiral from $130. Perms typically last 3 to 6 months, depending on hair type and care.