Hair treatments in St. Cloud, MN

Loft's hair treatments fix what styling can't: smoothing, frizz-reduction and heal-and-repair treatments ($225), rebuilding ($60), curl rebuilding ($80), scalp and deep-conditioning treatments, a Malibu mineral treatment for hard water, relaxers and perms. Book online or call (320) 251-4247.

Three of the Loft crew leaning into the frame, laughing

Treatments menu

  • Deep conditioning

    A conditioning mask that rehydrates hair from the inside out.

    With Abby or Ava. Kelsey also offers it; price at booking

    $40–$50

  • Scalp treatment

    Personalized scalp therapy for an oily, dry, itchy or irritated scalp.

    With Abby or Ava

    Ask at booking

  • Malibu treatment

    Pulls hard-water and chlorine minerals out of the hair.

    With Abby

    $40

  • Rebuilding

    Restorative treatment that seals and heals dry, damaged hair.

    With Abby

    $60

  • Curl rebuilding

    With Abby

    $80

  • Smoothing

    A smoothing keratin treatment that smooths and shines frizzy hair without changing its natural pattern, keeping the hair strong.

    With Abby

    $225

  • Heal & repair

    With Abby

    $225

  • Frizz reduction

    With Abby

    $225

  • Relaxer

    Changes the hair's natural curl pattern.

    With Abby

    $130

  • Perm, full

    Waves or curls that typically last 3 to 6 months.

    Consultation required

    With Abby

    $100+

  • Perm, partial

    Consultation required

    With Abby

    $80+

  • Spiral perm

    Consultation required

    With Abby

    $130+

Deep conditioning, rebuilding, scalp, Malibu, smoothing and relaxer treatments include a scalp massage and a blow-dry style. A “+” means the price starts there.

Book your spot

Pick a stylist and a time on Vagaro, or call and we'll match you.

Mon
10 am–7 pm
Tue
10 am–8 pm
Wed
10 am–5 pm
Thu
10 am–8 pm
Fri
10 am–2 pm
Sat
Closed
Sun
Closed

904 W St Germain St, downtown St. Cloud. Parking and directions

Start with the problem

Which treatment fits which hair problem
If your hair is…Ask for
Frizz that won’t quitSmoothing or frizz reduction
Dry, overprocessed or breakingRebuilding or heal & repair
Curls that lost their shapeCurl rebuilding
Hard water or pool hairMalibu treatment
Itchy, oily or irritated scalpScalp treatment

Not sure? Book a cut or color and ask your stylist. Ava's list on The Crew includes a deep-conditioning add-on price.

Three of the Loft crew standing arm in arm

Questions people ask

How long does a smoothing treatment last?

Loft's smoothing treatment ($225) lasts 3 to 6 months, depending on how you care for your hair at home. Frizz reduction keeps your natural texture but cuts the frizz, and also lasts 3 to 6 months.

What’s the difference between smoothing and a relaxer?

A smoothing treatment smooths and shines frizzy hair without restructuring its natural pattern, keeping the hair strong. A relaxer ($130) is a texturizing treatment that changes the hair's natural curl pattern.

What does a Malibu treatment do?

It pulls excess minerals out of your hair, the kind left by hard water or chlorine. It's $40 and includes a wash and style.

Do perms need a consultation?

Yes. Perms change your hair's texture with chemicals, so they start with a consultation. A full perm is from $100, a partial from $80 and a spiral from $130. Perms typically last 3 to 6 months, depending on hair type and care.